Cultural Change

3 Essentials to Make Lasting Cultural Change

What three keys are essentials for lasting cultural change? A Ingage, embracing diversity, empathy, and flexibility leads to significant impacts. We’ve seen the breakdown of silos, improved innovation, collaboration, and customer-centric strategy shifts. We’re going to walk through three proven keys to unlocking lasting cultural change for your business:

Multifaceted diversity leads to meaningful mindset and culture shifts

To deliver inclusive and innovative solutions, increasing diversity across technology teams is vital. Team diversity is multidimensional and should reflect race, gender, socio-economic status, education, age, or other ideologies to best reflect a customer base. Our Thrive Accelerator program addresses the Tech Talent gap to support companies all over the region while developing a more diverse tech sector. We actively recruit, coach, and develop new talent from underrepresented backgrounds to jumpstart a successful career in technology.

Like many companies in the US, our partner, a major Cincinnati insurance provider, has challenges finding quality IT talent. An executive there expressed interest in the Ingage Thrive Accelerator program as a way to address the shortage of IT talent.

We were able to recommend an apprentice, paired with a mentor, for an open quality assurance position. Our mentor onboarded quickly, helped train the apprentice, and recommended quality assurance process improvements. The training worked so well that the apprentice was hired ahead of time and has since been promoted.

Our mentors learn critical leadership skills and our client partners are increasing the diversity of their technology teams without disruption to their business.

Our mentors learn critical leadership skills and our client partners are increasing the diversity of their technology teams without disruption to their business, while also filling staffing needs in a competitive marketplace. After witnessing the success and impact that our program can have, our client partner is now a huge advocate for our accelerator program.

User Research increases team impact and cohesion.

When we first started working with this major grocer, the product team was focused on catching up to the competition. Our client partners didn’t realize they were overlooking incredible opportunities to better serve their customers and employees.

Stop looking at what other companies are doing. Start spending more time with existing/potential customers.

— Luke Wroblewski, twitter.com 

An Ingage experience design consultant partnered with user research to create personas that increased empathy for the product team. We led the team through design sprints, sketching, prototyping, and usability tests to create collaborative and cross-functional solutions that better served both employees and customers.

We witnessed increased team motivation and cohesion because of an increased understanding of “the why” behind every product change. The team’s strategy shifted from a focus on the competition to a focus on customer experience. Exposing the full product team to user research has enabled everyone to connect their work to the customer, and along with it, business impact.

Embracing agile and design thinking increases transparency, flexibility, and accountability.

We’ve witnessed the most dramatic transformations from client partners that have come to us for full product or project team solutions. We adapt agile and design thinking to their team and needs, training our clients along the way.

A major fleet management company reached out to us for help because they were stuck in analysis and needed to modernize their software development process to better fulfill business needs. We not only adapted our process to fit their existing culture, but we continued to evolve our team makeup.

In the midst of the project, we witnessed that lightbulb moment, when the team realized that it is possible to deliver something of tremendous value in short sprints. With increased transparency and accountability, our business stakeholders felt like they were helping to shape the product. Our project teams were embraced by client partners with a growth mindset; they truly believed that people could adapt, learn, and grow into new roles and new mindsets.

The biggest impact has been to the team culture with an increase in transparency, autonomy, and innovation

We’ve helped a major ministry client partner adapt to an agile methodology, and user-centered discovery process, enabling them to scale their website and ministry program to serve tremendous growth. This work prepared them to better fund missions and increase community engagement by improving existing products. But, the biggest impact has been to the team culture with an increase in transparency, autonomy, and innovation.

These project teams have adapted agile principles and design thinking in different ways. However, what they have in common is incorporating user research, UX, and design into the SCRUM process distinctly. The ability to be flexible is essential for implementing changes with staying power.

The approach to delivering business solutions is key to unlocking the innovative potential. True partnership with a client takes bravery, passion, and influence. At Ingage, we are passionate about our craft, improving team culture, and fueling positive change. We pursue success with our client partners, and leave a lasting impact on culture.

Do you need help problem-solving a business challenge? Let’s work together. 

This was originally published in the TechnologyFirst May/June 2020 Magazine.

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